Hey, Will here. It wasn’t exactly a typical start... walking from store to store in my hometown of Sydney, trying to get unsuspecting fashion boutiques to stock a few wallets I’d made (pictured here).

To my surprise, some said yes and I was in business. Not big business, of course, but business nonetheless. And without fail, every time I walked into a new store, I’d get the same question: "What is Status Anxiety?"

So... what is it?

It's essentially just the feeling we get when we compare how we're doing to those around us. We often measure it by things like job titles, if we own our house, our appearance, the clothes we wear... the list goes on. It's no accident that one of the first questions you're asked when meeting someone is, "What do you do?"

We’re not downplaying anxiety, but we are pointing out how this pressure to be 'successful' can lead us to make decisions that ultimately leave us poorer - both financially and in spirit.